AI

Amazon Ads has announced a partnership with OpenAI to support advertising in ChatGPT. The new partnership enables advertisers to expand their Amazon Ads campaigns with a conversational ad experience on ChatGPT. Select...

Retailers need a system which connects the front end of the journey to the operation behind it to meet customers’ expectations and keep ahead of demand, says Nishith Rastogi, Founder and CEO, Locus. ChatGPT and...

Beauty brand owner Elida Beauty has created a scalable integration foundation to support global operations, automation and future AI capabilities following its separation from Unilever. Elida Beauty has built an...

AI is creating game-changing opportunities to boost customer experience and loyalty, but only if the shopper’s needs stay front of mind, says Melissa Minkow, Global Director, Retail Strategy and Insights, CI&T. In t...

Pairing Dumbstruck’s emotion analytics with Luma Agents’ AI-powered video, the partnership brings Creative Intelligence to advertising, setting a new standard for optimised, market-ready content at...