Europe

New research from SAP Engagement Cloud reveals that while Gen Z is leading the adoption of AI-powered shopping, it is also the generation most likely to walk away from brands that fail to meet expectations around how...

As AI shopping agents move closer to completing purchases, retailers face a new testing challenge – ensuring product data, checkout, returns and payment systems can handle machine-driven transactions. Retail has spent t...

Instaleap, a technology company that provides software for e-commerce fulfilment and last-mile operations and is now part of Instacart, and Morrisons have announced a strategic partnership to strengthen Morrisons’ e...

Northern European retailer Salling Group has modernised its ERP environment with SAP S/4HANA Cloud as it prepares to expand its use of Artificial Intelligence across customer experience, employee productivity and...

The Entertainer, one of the UK’s leading independent toy retailers, has appointed THG Commerce, part of THG Ingenuity, as its new digital commerce partner, accelerating its transformation and opening up new ways for c...

More than one in five (22%) UK shoppers leave a retail website to check reviews before they commit to a purchase, according to new research from RTB House. RTB House’s newly launched European Shopping Trends report su...