Europe

Brands across the UK are pouring hundreds of millions into retail media, but many are failing to turn that investment into lasting customer loyalty. The reason? According to new research from SAP Emarsys, marketers...

Mastercard has become official shirt sponsor of the ‘biggest name’ in football, Welsh team CPD Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Mastercard is sponsoring a Welsh football team with the biggest (or...

The Kraft Heinz Company announced that it has entered into an agreement to sell its infant and specialty food business in Italy to NewPrinces, one of the country’s leading food and beverage producers. The proposed t...

Shopware, a leading global open-source e-commerce platform, announced the creation of The Agentic Commerce Alliance in Europe, positioned as a proactive response to the current AI landscape poised to disrupt the...

The retail industry is undergoing a significant transformation, driven by technology and evolving consumer demands. This new era, dubbed ‘Shopping 2.0,’ sees retailers leveraging advanced technologies like Artificial Int...

In a world increasingly shaped by algorithms and intelligent machines, the conversation around Artificial Intelligence (AI) has evolved from theoretical possibility to immediate reality. From the widespread adoption...