The Kraft Heinz Company announced that it has entered into an agreement to sell its infant and specialty food business in Italy to NewPrinces, one of the country’s leading food and beverage producers. The proposed transaction is expected to close at the end of 2025, subject to regulatory review and approval.
The agreement will see NewPrinces purchase the infant food brands, Plasmon, Nipiol and Dieterba and specialty food brands Aproten and Biaglut. It also includes the purchase of Kraft Heinz’s production facility in Latina, Italy, which manufactures products for some of these brands.
“This marks an important milestone in driving our strategy across Europe and the Pacific, enabling us to fuel investment and growth in our core areas and enhance focus on our Accelerate platforms,” said Willem Brandt, President, Europe and Pacific Developed Markets, Kraft Heinz. “It’s a great example of how we’re intentionally and proactively managing our portfolio to accelerate organic growth and drive sustainable, long-term value.”
The transaction supports Kraft Heinz’s strategy to drive profitable growth through its Accelerate platforms, which include HEINZ Tomato Ketchup and other ‘Taste Elevation’ products, such as mayo, table sauces, culinary products and pasta sauces. In Italy, HEINZ has continued to see consistent growth across retail and away from home channels, significantly increasing market share in the Taste Elevation category.
