Instacart, a leading grocery technology company in North America and Morrisons, one of the UK’s largest supermarket chains, announced that Caper Carts, Instacart’s AI-powered smart trolleys, are coming to the UK.
Designed to elevate the in-store experience, Caper Carts let customers scan items as they shop, track their running total in real time and check out seamlessly. The trolleys feature interactive screens, built-in scales and AI-powered sensors that guide customers through scanning and placing items directly into the basket – including weighing fresh produce directly in the trolley. As items are scanned, the trolley identifies them instantly, helping customers keep track of their spending and move through the store at their own pace. To complete their purchase, customers simply scan the barcode displayed on the trolley’s screen at the store’s self-checkout area.
“As we continue to expand internationally, we’re thrilled to partner with Morrisons to bring Caper Carts to the UK for the first time,” said David McIntosh, Chief Connected Stores Officer at Instacart. “Shopping is no longer solely online or in-store – it’s a hybrid of both – and Caper Carts offer a seamless way to combine the convenience and personalisation of e-commerce with the inspiration and discovery that happens in physical stores.”
“We’re constantly looking for ways to bring innovation to the weekly shop to enhance the experience for our customers and the cutting-edge technology of Caper Carts brings the best of digital and physical retail together in-store,” said Gordon Macpherson, Productivity Director of Morrisons.
Caper Carts are fully-integrated smart trolleys that enable retailers like Morrisons to deliver a more seamless, hyper-personalised shopping experience.
