Fast-growing UAE retailer adopts RISE with SAP S/4HANA and SAP Business AI to optimise operations, enhance insights and fuel expansion across the region.
SAP has announced that Grandiose Supermarket, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Group, has signed an agreement to implement RISE with SAP S/4HANA Cloud Private Edition as the digital backbone of its operations, integrated with SAP Business AI.
This strategic partnership will empower Grandiose to deliver even more exceptional customer experiences, unlock AI-driven operational intelligence and support its bold growth ambitions in the UAE’s dynamic retail landscape.
By adopting RISE with SAP S/4HANA, hosted on Microsoft Azure, and integrating SAP Business AI, Grandiose aims to streamline its supply chain, enhance stock visibility and improve replenishment planning. The solution will optimise product availability across branches while reducing instances of overstocking and understocking.
“Customer experience is at the heart of everything we do at Grandiose,” said Mussaab Aboud, CEO, Grandiose Supermarket. “Partnering with SAP and leveraging SAP Business AI helps us better understand our customers’ needs, predict trends and exceed their expectations with seamless availability and personalised services. The resilience and optimisation provided by SAP’s AI-infused solutions will help us automate core processes and focus more on value-added services that enrich the customer journey.”
The implementation of SAP S/4HANA will serve as the digital core for Grandiose’s operations, leveraging industry-specific vertical solutions tailored for the retail and food sectors. These out-of-the-box capabilities, combined with localised features for taxation and compliance based on SAP’s strong relationships with UAE customers, reduce the need for extensive customisations and accelerate time-to-value.
Central to this transformation is SAP Business AI, which enhances Grandiose’s business applications with intelligent automation and deeper analytics. This empowers teams to offload routine work, analyse millions of data points for deeper insights into customer and supply chain behaviour and focus on strategic initiatives that drive innovation and growth. This AI-driven foundation ensures Grandiose can scale efficiently, opening new stores and entering new markets with intelligence built into every layer of the business.
“SAP has become synonymous with family conglomerates and growth-driven businesses like the Ghassan Aboud Group, especially in the retail sector where innovation and resilience are essential,” said Marwan Zeineddine, Managing Director, SAP UAE. “We’re proud to support Grandiose’s expansion with a future-ready platform powered by Business AI that enhances customer experience, optimises operations and drives continuous innovation.” As Grandiose continues to scale across the UAE and beyond, this transformation lays the groundwork for a more intelligent, responsive and customer-centric retail model, setting a new benchmark for digital excellence in the UAE.
- What made RISE with SAP S/4HANA the right choice as the digital core for Grandiose’s operations?
We selected RISE with SAP S/4HANA Cloud – Private Edition as the digital core for Grandiose’s operations because it provides comprehensive, industry-specific, out-of-the-box capabilities tailored for supermarkets, while also supporting highly integrated operations across our bakery (food manufacturing) and catering businesses. The platform’s depth reduces the need for extensive customization, enabling faster time-to-value. In addition, SAP S/4HANA offers a robust integration layer, simplifying connectivity within our complex technology ecosystem. Together, these features provide a future-ready foundation to support nearly 50 stores, streamline processes, and deliver a more intelligent, connected retail operation.
- How will integrating SAP Business AI enhance your ability to personalise the customer experience across your stores?
Integrating SAP Business AI empowers Grandiose to analyze millions of data points across its operations to better understand customer preferences and predict emerging trends. This intelligence allows the company to deliver personalized services and ensure the right products are available to meet customers’ needs, enhancing their overall shopping experience. By automating routine tasks, employees are freed to focus on customer-facing activities and value-added initiatives, ensuring every store interaction is more seamless, informed, and tailored to individual customer expectations.
- What impact do you expect this digital transformation to have on supply chain efficiency and stock management?
SAP S/4HANA provides real-time inventory and customer insights. This will help us ensure the right assortment, stock levels, and pricing across all stores, while enhancing operational responsiveness, optimizing resource utilization, and delivering a better experience for customers. We anticipate significantly improved stock management, including reduced overstocking and stockouts, as well as a more efficient and agile supply chain.
- How will this technology help support Grandiose’s growth and expansion into new locations and markets?
With SAP S/4HANA, Grandiose can seamlessly expand into new locations, markets, and business models, while maintaining strong operational control and consistently high-quality customer experiences. The platform provides the visibility and insights needed to scale efficiently, ensuring the company is well-positioned for sustainable growth.
- What role does automation play in freeing up your teams to focus on customer-facing and strategic initiatives?
Automation through SAP S/4HANA will enable Grandiose to streamline repetitive operational tasks and focus on more strategic, value-added work. This includes analyzing trends, responding to customer needs, and implementing initiatives that drive growth and innovation. By reducing manual workload, employees can dedicate more time to enhancing the customer journey and developing business strategies that support long-term expansion.
- How do you see AI and real-time data shaping the future of retail in the UAE?
AI and real-time data are reshaping the grocery retail landscape in the UAE, driving a shift toward a more personalized, efficient, and data-driven industry. By harnessing AI and real-time analytics, retailers can anticipate trends, respond rapidly to changing customer needs, and deliver experiences that add value and build trust. The future of UAE retail will belong to businesses that use these technologies to create seamless, efficient, and engaging interactions—both in-store and online—strengthening customer confidence and loyalty at every touchpoint.
With a tech-savvy consumer base, the UAE is well-positioned to emerge as a global leader in AI-powered retail.
