Intentional or not, everyone is already using AI. Whether it’s to help prompt ideas and trigger thoughts or to simply navigate mundane day-to-day administrative tasks, AI has a utility for everyone. This natural adoption of AI over the last few years has opened new opportunities for companies and convenience for consumers.
“The perception of AI depends on an individual’s perspective of AI,” said Marais Neethling, Principal for Artificial Intelligence at Synthesis Software Technologies.
“Some might view AI as the next best thing to revolutionise the world and others as a mechanism for taking jobs away and making people lazy.”
In the day-to-day lives of consumers, the adoption of AI learning and understanding comes from the need of individuals to upgrade devices.
Neethling anticipates seeing five AI trends in 2025:
- AI agents and AI capabilities will become more pervasive
- Multimodal advances in AI
- Impact of AI on energy consumption
- Virtual reality (VR) advancing into wearable tech
- Industry use cases for AI
“There are many more use cases for AI across industries covering many topics to improve security, automate manual processes, create content and develop innovations. This is just the start, I can’t wait to see what’s next,” said Neethling.

