Tilt, the live auction app for fashion, collectibles and more, has announced the launch of Snap – a new integrated AI feature that automatically creates product listings from live video in under one second and in early testing is already delivering a 47% increase in sales simply through smarter listing.
The launch targets one of live commerce’s most persistent problems: industry research shows marketplace sellers lose roughly 16 hours per week to manual admin, with individual product listings taking 8–12 minutes each to create. Snap does it in under one second, creating higher quality listings in the process – leading to an increase in sales volume and frequency.
“Live selling works best when sellers can just be themselves,” said Abhi Thanendran, Co-founder and CEO of Tilt. “Right now, they’re trying to run a shop and host a show at the same time. We want the only job a seller has on Tilt to be talking to their audience. Everything else should be AI’s problem.”
Snap has been designed to remove friction and ensure Tilt remains ‘community first’ – a hallmark of the app since its launch. By watching and listening to streams in real time, Snap automatically creates higher quality product listings – including better titles, optimised descriptions and more accurate categories and prices – the moment a seller holds up an item. This allows them to stay focused on the moment rather than the mechanics, with the sellers’ ability to stay present improving both engagement and conversion.
According to Tilt’s sellers, the impact is operational and commercial, with Snap-listed items delivering a 47% increase in both sell-through rate and sales efficiency – compared to 32% for manually created listings.
By removing the need for sellers to manage multiple tools during a stream, the platform allows creators to focus on what matters most – connecting with their audience, showcasing products, building trust in real time and ultimately, selling more.
“The future of live commerce is about letting sellers do what they do best: focus on their audience. That’s what we’re building at Tilt. AI handles the complexity so sellers can be present, connect with people, and bring products to life in the moment,” said Thanendran.
