HBX Group, a leading B2B travel technology marketplace, has announced a major evolution of its retail solution with the launch of its optimised Bedsonline booking engine, now transformed into an AI-powered travel technology solution built specifically to help travel advisors work faster, sell with greater confidence and offer a smoother experience to their clients.
The company is moving beyond its role as a traditional booking engine and introducing intelligence directly into the booking journey, transforming how agents search, compare and select the right options for their customers.
At the core of this transformation is the integration of Artificial Intelligence into the platform’s operating layer. Rather than simply displaying inventory, Bedsonline now analyses booking intent and performance signals to guide agents toward more relevant choices. This means that searches become more intuitive, product suggestions become smarter and the time needed to compare options is significantly reduced. As a result, agents can focus more on advising their clients and less on administrative tasks.
Alongside this intelligence upgrade, Bedsonline is releasing several enhancements, available on the latest AI B2B platform available in the market:
• The new Itinerary Viewer offers a clean, consolidated way to review all booking details in one place, making client communication much easier and speeding up the final confirmation process.
• Enhanced bundling options are being introduced for eligible credit clients, allowing them to combine products more efficiently while strengthening their value proposition and maintaining healthy margins.
• Additionally, online check-in capabilities are now available with selected hotel partners across Europe, Latin America and the Caribbean, helping agents reduce last-minute issues and ensuring clients enjoy a smoother arrival experience.
“With this new version of Bedsonline, we’re giving travel advisors smarter tools that help them save time, increase value and deliver a better experience to their clients, taking advantage of the benefits of AI without losing the personal expertise that sets each one of them apart,” said David Amsellem, Chief Distribution Officer of HBX Group. “This is the beginning of the 2026 transformation that puts intelligence at the heart of every search, every comparison and every booking.”
This launch marks the beginning of a broader 2026 roadmap in which Bedsonline will roll out enhancements across search, cross-selling, suggestions and decision support tools.
