Vonage, a part of Ericsson, has announced that Max Factory Group, a leading Italian retail chain with 48 stores across seven regions, has selected Vonage to transform how it connects with customers. By integrating the Vonage Messages API via WhatsApp and Vonage Conversational Connect – a multi-channel messaging platform that enables brands to create, launch and manage personalised campaigns across WhatsApp, RCS and SMS – Max Factory has achieved a 100% increase in its active customer user base and a 65% read rate for its personalised email marketing campaign in just one year.
Prior to partnering with Vonage, Max Factory’s marketing relied on printed promotional materials that, while familiar, offered little ability to connect with customers in a targeted or measurable way. Printed flyers were failing to reach customers, and campaign performance was difficult to track without the infrastructure it needed to support growth at scale.
“Vonage gave Max Factory the tools to reach our customers efficiently and securely via the messaging channels that resonated with them,” said Giacomo Cinelli, Head of Marketing at Max Factory. “Vonage’s solutions allowed us to deliver personalised, targeted promotions directly to customers and empowered our team to tailor content dynamically based on individual purchasing history, location and preferences – capabilities that traditional advertising channels simply cannot match.”
Centralised campaign management reduced manual workload and operational errors for Max Factory, freeing up time to deliver personalised experiences and exclusive promotions and ultimately strengthening customer loyalty and engagement. Max Factory also significantly reduced costs and environmental impact by replacing paper flyers with digital communications.
“Max Factory’s transformation is a powerful example of what becomes possible when retailers move from one-size-fits-all outreach to intelligent, personalised and omnichannel communications,” said Fredrik Gessler, Head of API Product Management for Vonage. “By leveraging the Vonage Messages API via WhatsApp and Vonage Conversational Connect, Max Factory was able to reach customers more reliably, engage them more meaningfully and scale its marketing operations with unprecedented efficiency. This is exactly the kind of transformation we enable for enterprises around the world.”
