The immersive new Harry Potter destination will make you feel like you’re walking down the famous wizarding shopping street, with Diagon Alley-themed areas and exclusive experiences around every corner. The first official concept art for this magical new store in Oxford Street in London can be revealed, in the heart of the city where Harry’s wizarding story began.
London wizarding landmarks
The moment you step into the shop, you’ll be surrounded by the bustling sights, sounds and spirit of Diagon Alley, with all sorts of hidden magical details and fun photo opportunities, including:
• The Ukrainian Ironbelly Dragon: Towering over the Gringotts area, the iconic dragon is a major centrepiece, watching over visitors just as it does over the vaults at Gringotts Wizarding Bank.
• The Leaky Cauldron: If you fancy a break with a Butterbeer, pull up a chair at the Leaky Cauldron-themed food and beverage experience!
• The Knight Bus: A full-sized version of the purple triple-decker bus is parked inside the shop, creating a great photo opportunity.
It will open its doors on November 4, 2026.
