Gratis has selected Vusion to deploy approximately two million electronic shelf labels across 300 stores in Türkiye, supporting its next phase of store Digital Transformation and operational efficiency improvements.
Gratis, one of Türkiye’s leading beauty and personal care retailers serving millions of customers through a strong nationwide store footprint, has selected the Vusion platform to support the next phase of its store digitalisation strategy.
The agreement covers the deployment of approximately two million electronic shelf labels (ESLs) across 300 stores in Türkiye as part of the first phase of the rollout, leveraging Vusion’s connected store platform, with deployment expected to be completed by the beginning of H2 2026.
The project will enable Gratis to improve operational efficiency across stores, ensuring greater accuracy while reducing the time spent by store associates on manual tasks.
The deployment comes as retailers increasingly seek solutions that help them adapt rapidly to frequent changes and rising costs while enhancing the in-store experience. The rollout also creates a foundation for future innovation initiatives that may include retail media, digital shopper engagement and connected store services.
“As we continue to enhance operational excellence across our stores, we were looking for a partner capable of supporting both our current needs and future ambitions,” said Aykut Demirci, Vice President of Sales, Gratis. “Vusion’s end-to-end platform, proven execution capabilities and innovation roadmap made them the right choice for this deployment. The solution will help us improve pricing agility, operational efficiency and the overall in-store experience for our customers.”
“Gratis is one of the most recognised retailers in Türkiye’s beauty and personal care sector, making this selection particularly meaningful for Vusion,” said Sébastien Fourcy, SEVP EMEA, Vusion. “It also reflects the strong commercial momentum we are building in Türkiye, a market that is becoming an increasingly important growth driver for Vusion in the EMEA region. Through this first deployment phase, we are helping Gratis enhance agility and operational efficiency while building a platform for future innovation, including retail media and connected store services.”
Gratis selected Vusion based on the breadth of its platform, its proven deployment capabilities, Cisco-native infrastructure and the robustness of its industrial manufacturing processes. The decision was further reinforced by the close collaboration between both teams throughout the evaluation and implementation phases.
This new deployment strengthens Vusion’s presence in Türkiye and reinforces the company’s position as a strategic partner for retailers seeking to transform their physical stores into more connected, efficient and data-driven assets.
