With the global AI retail market expected to grow from US$7.3 billion in 2023 to over US$51 billion by 2030, fashion brands need the right technologies to remain visible and competitive. New Generation (New Gen), a technology company building infrastructure for the AI internet, announced its agentic AI infrastructure platform has launched for the fashion industry, helping brands engage in conversational commerce and ensure their products are discoverable in the age of machine-driven shopping.
AI-driven traffic is reshaping the path to purchase, but most brands are not ready. Data shows traffic to US retail websites from Generative AI sources has increased by over 4,700%, yet today’s infrastructure is not built for AI interactions.
“Even without a fully deployed AI strategy, brands can – and should – start future-proofing today,” said Adam Behrens, Co-founder of New Gen. “That begins with clean, machine-readable product catalogues. AI agents depend on consistent inputs like price, availability, materials, fit and sustainability data to recommend products.”
New Gen’s platform transforms catalogues into structured, AI-readable data and layers a generative interface on top. Customers receive instant answers via natural language, while AI agents gain direct access through AI-specific subdomains.
“Conversational commerce can act as a low-lift entry point,” said Co-founder, Jonathan Arena. “Brands running pilot projects are already uncovering valuable data, revealing the questions shoppers ask, the products they compare and the points of friction that block purchases.
