The first 2025 edition of Touchpoint Talks recently took place in Hamburg, offering an inspiring and interactive forum focused on cutting-edge technologies and data-driven strategies in retail. Topics included in-store analytics, customer loyalty, AI trends and customer engagement – with hands-on demos and real-world use cases at the heart of the event.
The Hamburg edition of Touchpoint Talks highlighted the growing importance of data intelligence in modern retail. In an inspiring mix of presentations and live experiences, attendees gained insight into how digital interactivity, customer data and AI work together to create next-level retail environments.
Key event highlights at Touchpoint, Hamburg:
Touchlytics Loop- an innovative framework for collecting, consolidating and analysing interaction data from digital touchpoints
Interactive in-store experiences – particularly those implemented in the Philips boutiques at MediaMarkt. These set-ups utilise digital tools such as product comparisons, customer reviews and QR code checkouts to create a seamless and engaging customer journey
Creative potential of Artificial Intelligence in retail- such as AI-generated, personalised music experiences directly at the point of sale
Growing importance of loyalty programmes – in conjunction with customer data – especially in enabling targeted offerings such as ‘Next Best Offer’ through smart analytics and data de-anonymisation
