Adyen, a global financial technology platform of choice for leading businesses, published its 2025 Annual Retail Report which highlights a rising momentum in AI adoption across APAC’s retail landscape.
A poll of 41,000 consumers across 28 markets including Singapore, Australia, Hong Kong, India, Japan and Malaysia reveals that over a third (38%) of APAC consumers now use AI to help them get their shopping done. This is a 39% surge from 2024, with more than one in 10 APAC consumers (11%) having used AI for shopping for the first time over the past 12 months.
The experience for APAC consumers has been positive. Sixty-three percent say that AI inspires their purchase decisions from outfits to meals, faster than anything else can. AI also serves as a search tool, with 62% of APAC consumers wanting to find unique brands and shopping experiences using AI, a development that highlights the chance for brands to combine partnerships and cross-selling to drive customer sales. Fifty-nine percent of APAC consumers are now open to making purchases using AI in the future.
Generations across APAC are increasingly exploring shopping with AI. It is most popular among:
Generation Z – ages 16-27
Generation X – ages 44 to 59 years
Millennials – ages 28 to 43 years
“The introduction of AI in shopping has created new shopper journeys that are more exciting than ever. From it, we see an emergence of new consumer behaviours — one characterised by personalisation and convenience,” said Warren Hayashi, President, Asia Pacific, Adyen.
“For retailers, embracing AI isn’t just about staying current; it’s about meeting evolving consumer expectations and staying competitive in a fast-changing retail landscape.”
